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Latinx Leadership:
How to Use Persuasion and Influence Across Generations, Cultures and Differences to Achieve Business Outcomes


Keynote Description

In a fresh and entertaining style, Miguel shares 3 key principles that will equip leaders to embrace persuasion and influence as mission multipliers. This virtual keynote will serve as a manifesto to ignite Latinx leaders to go and make change happen through the power of inclusion. As challenges and constant change within our communities continue to take root and become even more prevalent, Latinx leaders will need to step into dynamic and demanding situations that will require the mindset of resilient, agile and inspiring change makers. COVID-19, race relations unrest, financial crisis – In times of uncertainty persuasion and influence are the new currency. Latinx leaders are being challenged to operate in environments with no clear answers. A new kind of leadership is needed to lead during times of uncertainty. So how to use persuasion and influence across generations, cultures and differences? 

This virtual keynote will provide specific steps and actions you can take to gain support from others, nurture collaboration, and identify and address bias. Participants will gain a 3-step framework to facilitate inclusive workplace cultures that allow everyone to thrive. Through captivating stories and thought-provoking exercises, this session will provide participants with the tools needed to influencing others’ through data, stories and behaviors. 


  1. Mastering the basics of influence and persuasion

  2. How to use the power of data coupled with insightful stories to drive behavior change

  3. Coaching and influencing techniques to increase inclusion

  4. How to analyze how one’s identity shapes his or her views, values, and perception in the workplace

  5. Discuss how conscious and unconscious biases influence business outcomes

  6. The behaviors that enhance the use of one’s self as an agent of change

  7. Gain access to influencing-styles assessment, the Johari Window approach, and other tools and techniques.



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